From Order to Delivery at the Haypp Warehouse

But behind every order is a dedicated team that processes up to 1,450 shipments in a single day.

We sat down with Madalina Muresanu, Haypp UK’s Warehouse Manager, to get a behind-the-scenes look at how it all works.

• Four people. Up to 1,450 orders a day.
• Hand-packed. Barcode-checked. 99.81% accurate.
• Order by 4 PM. Shipped same day. No delays.

In a 1,000-square-metre warehouse, four people keep the engine running. 

Chris, Charly, Daniel, and warehouse manager Madalina Muresanu handle every order by hand—no automation, just precision and dedication.

“I genuinely couldn’t ask for a better group of people. In the 20 months since we started, none of them have taken a sick day. That speaks volumes about their commitment,” says Madalina.

Every order starts the same way—a click. Within minutes, it hits the system and moves through the process:

✅ Order Allocation – Orders are assigned to picking carts as they come in. Express orders (which customers pay extra for) are prioritised to ensure the fastest delivery.
✅ Picking – Products are scanned, ensuring every order is spot-on.
✅ Packing – Each box is hand-checked and prepped for shipping.
✅ Sorting – Orders are handed off to Royal Mail, DPD, or InPost lockers, ready to go.

“On average, we pack 20-30 orders every 10 minutes—that’s faster than ordering a coffee at some cafés,” Madalina laughs.

Some products fly off the shelves faster than others.

“Velo has been a top-selling brand since we launched,” says Madalina. “But since we introduced Heated Tobacco, we've seen a noticeable rise in demand for those products too.”

As for vapes?

“The most popular is Lost Mary Pineapple Ice. 

With the upcoming disposable vape ban, we expect customer preferences to shift—but the same flavour will still be available in pod form, like Lost Mary Tappo Pineapple Ice and Elf Bar Elfa Pro Pods Pineapple Ice!”

Seasonal trends also play a role. Customers like to try new products, and colder months bring a spike in orders, especially around Black Friday and Christmas.

“We can always tell when a holiday is coming—orders surge, and we shift into high gear,” Madalina adds.

A manual warehouse means no room for mistakes. The team relies on:

✔ Barcode scanning at every stage.
✔ Double-checking at packing.
✔ New visual confirmation, showing product images on packing screens.

“Our order accuracy rate is 99.81%, which is impressive for a manual warehouse,” says Madalina.

Black Friday. Christmas. A surprise Friday morning with double the expected orders. The warehouse doesn’t flinch.

“To ensure customers receive their orders on time, we prioritise shipments over everything else. We also bring in extra hands when needed,” explains Madalina.

Planning is key. The team prepares for peak weeks well in advance, adjusting workloads and ensuring that stock levels are ready to meet demand.

But sometimes, surprises happen.

“One Friday morning, we logged in expecting 240 orders. Instead, we saw 500 waiting. That was a shock, but we got it done!”

No matter the pressure, the team makes sure every order leaves on time.

Each package isn’t just products—it’s customer experience. That’s why the team manually splits 17,000 free samples a month, ensuring little surprises reach the right hands.

“We know customers love trying new products, which keeps things interesting for us,” Madalina says.

And those little extras? They don’t pack themselves. Each one is carefully selected and added by hand before the package is sealed.

Order before 4 PM, Monday to Friday. 

“As a small team, we ensure that every order placed before 4 PM is shipped the same day—and we’ve never missed that deadline.If a courier is running late, we even try to squeeze in a few extra orders after 4 PM,” Madalina says.

Four people. Over a thousand orders a day. Zero automation. 

And still, they deliver—every single time.