Welcome to VApril 2025

Created by the UK Vaping Industry Association, the campaign delivers evidence-based guidance and tackles misinformation that is preventing smokers from kicking the habit through vapes.

Surveying 500 vape users across the UK, Haypp has created The Vape Report.

According to the data, 80% of vape users said they felt better since switching from cigarettes to vapes.

Recent NHS data also showed that almost two-thirds of people who use a vape, along with support from a local Stop Smoking Service, successfully quit smoking.

In 2011, 20.2% of adults aged 18 and over were smokers. By 2023, this figure had decreased to 11.9%, marking the lowest recorded rate since tracking began. Vapes have undoubtedly played a role in this reduction.

However, with misperceptions about vaping at an all-time high, and half of smokers wrongly believing vaping is as harmful – or worse – than smoking, misinformation risks undermining the progress that has been made on reducing UK smoking rates.

We want to do some VApril myth-busting, and in cooperation with the UKVIA, we’re taking aim at some of the myths we surface see again and again:

✅ Fact: Vaping poses a ‘small fraction’ of the risks of smoking – it is at least 95% less harmful¹.  

✅ Fact: Vapes containing nicotine are regulated under the Tobacco and Related Products Regulations 2016 (TRPR), and need to be notified to the Medicines and Healthcare products Regulatory Agency and comply with certain standards (for example, nicotine content is limited to 20 milligrams per millilitre (mg/mL)) before they can be legally sold in the UK¹. 

✅ Fact: Cancer Research UK, the world’s largest independent funder of cancer research, says there is 'no good evidence that vaping causes cancer. It also says that nicotine, which can be in vapes and nicotine pouches, does not cause cancer and that ‘people have safely used nicotine replacement therapy (NRT) to stop smoking for many years².'

To fight misinformation and win the battle to create a smoke-free UK, we will keep on pushing the facts.

You can read of our facts, research and insights on Nicopedia.

If you’re a smoker and want to make the switch, you can check out one of our vape starter kits.