About Ivy
Ivy is a content manager with expertise in SEO-driven writing and consumer behaviour. With a background in English Literature and marketing communications, she focuses on creating clear, engaging content that informs and guides consumers.
She also has experience in the fintech industry, where she distilled complex financial topics into accessible content. Now, she applies that skill to making product information both informative and trustworthy.
Expertise
- SEO & Content Strategy
- Digital PR User Research
- Consumer Behaviour & Market Analysis
- Inbound Marketing
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