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How to Use Snus & Nicotine Pouches

Snus & Nicotine Pouches Explained

In the UK, the term "snus" is often used interchangeably with "nicotine pouches" to describe tobacco-free nicotine pouches. 

While traditional snus contains tobacco and is banned for sale in the UK under The Tobacco and Related Products Regulations 2016, tobacco-free nicotine pouches are legal and widely available.

These pouches deliver nicotine in a discreet and smoke-free way, making them a popular alternative to cigarettes and vapes.

Step-by-Step Guide

Using nicotine pouches is simple. Follow these 4 steps to get the most out of your pouches:

1. Take a pouch from the can

Open the container and select a single pouch.

Nicotine pouches come pre-portioned, so there’s no need to tear or modify them.

2. Place the pouch under your upper lip

Gently tuck the pouch between your gum and upper lip, slightly to the left or right for comfort.

Unlike chewing tobacco, there is no need to chew, suck, or bite the pouch—just let it sit.

3. Allow the nicotine to release

The nicotine is absorbed through the gum lining.

Some users feel a tingling sensation at first, which fades over time.

A pouch can typically be kept in place for 30 to 60 minutes, depending on the brand and personal preference.

4. Dispose of the pouch properly

Once finished, remove the pouch and throw it in a bin. 

Many snus and nicotine pouch containers have a built-in compartment in the lid for used pouches.

How to use snus and nicotine pouches

Common Mistakes to Avoid

  • Placing the pouch on the tongue or between teeth: Nicotine pouches are meant to sit under the lip—not on the tongue or between the teeth.
  • Chewing or sucking the pouch: Unlike chewing tobacco, these pouches do not need to be chewed. Simply let them rest under the lip for a steady nicotine release.
  • Swallowing the pouch: While the ingredients in nicotine pouches meet safety standards for oral use, the pouch itself is not meant to be swallowed.
  • Keeping it in for too long: Most users keep a pouch in for 30-60 minutes. Leaving it in too long can reduce the experience and cause discomfort.

Tips to Maximise Your Nicotine Pouch Experience

Getting the most out of your nicotine pouches isn’t just about choosing a brand—it’s about using them correctly.

Proper placement, strength selection, and timing can all impact your experience.

Follow these tips to ensure a smooth and enjoyable use every time.

1. Find the right strength

Nicotine pouches come in various strengths, typically ranging from 2 mg to 20 mg per pouch

If you're new to nicotine pouches, start with a lower strength and adjust as needed.

2. Adjust placement for comfort

If the pouch feels uncomfortable, reposition it slightly.

Avoid moving it around too much, as this can affect the nicotine release.

3. Know when to take it out

Most users keep a pouch in for around 30 minutes, but this varies based on preference. 

If the sensation or pouch flavour fades, it’s a good sign that the pouch has delivered most of its nicotine.

4. Avoid Chewing or Sucking

Unlike chewing tobacco, nicotine pouches should sit in place under the lip without being chewed or sucked on.

Storing Nicotine Pouches

Proper storage ensures your pouches stay fresh and effective:

  • Keep the can sealed – Always close the lid after taking a pouch to prevent them from drying out.
  • Store in a cool, dry place – Heat and moisture can affect quality. A cupboard or drawer is ideal.
  • Avoid direct sunlight – Sun exposure can cause the pouches to dry out.
  • Check expiry dates – While pouches have a long shelf life, using fresh ones ensures optimal quality.

Snus vs. Nicotine Pouches: Key Differences

Snus vs. Nicotine Pouches: Key Differences

Feature

Snus (Tobacco-Based)

Nicotine Pouches (Tobacco-Free)

Contains Tobacco

Yes

No

UK Legal Status

Illegal for sale

Available in-stores and online

Flavour Options

Tobacco-centric

Wide variety

Colour

Brownish/off-white

All white

Teeth Staining Potential

May stain teeth

Less likely to cause staining

 

While traditional snus is unavailable for sale in the UK due to legal restrictions, many people use “snus” as a general term for nicotine pouches, which are legal and tobacco-free.

How Long Should You Keep a Pouch in?

  • First-time users: Start with 10-15 minutes to get used to the sensation.
  • Regular users: Pouches can be used for 30-60 minutes depending on personal preference.
  • After use: Remove the pouch and dispose of it properly—do not swallow it.

How Many Pouches Can You Use Per Day?

The number of pouches you can use depends on nicotine strength and personal tolerance. Always be mindful of your nicotine intake and adjust usage based on how you feel.

Start with fewer pouches if you are new to the product.

Where Can You Use Snus & Nicotine Pouches?

One of the biggest advantages of snus and nicotine pouches is their discreet use. They can be used:

  • At work or in the office
  • On flights and public transport
  • In restaurants, pubs, or social settings
  • At home without affecting others

Since there’s no smoke and no vapour, they’re suitable for situations where traditional smoking or vaping isn’t allowed.

Conclusion

Using snus or nicotine pouches is simple: place it under your lip, enjoy the nicotine release, and dispose of it properly.

Whether you’re new to nicotine pouches or making the switch from traditional snus, following these steps ensures a more comfortable experience.

Always use responsibly and choose a nicotine strength that suits your needs.

FAQs: How to Use Snus and Nicotine Pouches

How do you use snus and nicotine pouches?

Simply place a pouch under your lip.

How long should I keep a nicotine pouch in?

Most users keep a pouch in for around 30 minutes. You can use it for up to an hour.

Do I need to spit when using nicotine pouches?

No. Nicotine pouches are designed for discreet use without spitting.

Is snus legal in the UK?

Traditional tobacco snus is banned for sale in the UK, but tobacco-free nicotine pouches are widely available for adults.

Ivy Jolin Written by Ivy Jolin
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