In the UK, the term "snus" is often used interchangeably with "nicotine pouches" to describe tobacco-free nicotine pouches.
While traditional snus contains tobacco and is banned for sale in the UK under The Tobacco and Related Products Regulations 2016, tobacco-free nicotine pouches are legal and widely available.
These pouches deliver nicotine in a discreet and smoke-free way, making them a popular alternative to cigarettes and vapes.
Using nicotine pouches is simple. Follow these 4 steps to get the most out of your pouches:
Open the container and select a single pouch.
Nicotine pouches come pre-portioned, so there’s no need to tear or modify them.
Gently tuck the pouch between your gum and upper lip, slightly to the left or right for comfort.
Unlike chewing tobacco, there is no need to chew, suck, or bite the pouch—just let it sit.
The nicotine is absorbed through the gum lining.
Some users feel a tingling sensation at first, which fades over time.
A pouch can typically be kept in place for 30 to 60 minutes, depending on the brand and personal preference.
Once finished, remove the pouch and throw it in a bin.
Many snus and nicotine pouch containers have a built-in compartment in the lid for used pouches.
Getting the most out of your nicotine pouches isn’t just about choosing a brand—it’s about using them correctly.
Proper placement, strength selection, and timing can all impact your experience.
Follow these tips to ensure a smooth and enjoyable use every time.
Nicotine pouches come in various strengths, typically ranging from 2 mg to 20 mg per pouch.
If you're new to nicotine pouches, start with a lower strength and adjust as needed.
If the pouch feels uncomfortable, reposition it slightly.
Avoid moving it around too much, as this can affect the nicotine release.
Most users keep a pouch in for around 30 minutes, but this varies based on preference.
If the sensation or pouch flavour fades, it’s a good sign that the pouch has delivered most of its nicotine.
Unlike chewing tobacco, nicotine pouches should sit in place under the lip without being chewed or sucked on.
Proper storage ensures your pouches stay fresh and effective:
Feature |
Snus (Tobacco-Based) |
Nicotine Pouches (Tobacco-Free) |
Contains Tobacco |
Yes |
No |
UK Legal Status |
Illegal for sale |
Available in-stores and online |
Flavour Options |
Tobacco-centric |
Wide variety |
Colour |
Brownish/off-white |
All white |
Teeth Staining Potential |
May stain teeth |
Less likely to cause staining |
While traditional snus is unavailable for sale in the UK due to legal restrictions, many people use “snus” as a general term for nicotine pouches, which are legal and tobacco-free.
The number of pouches you can use depends on nicotine strength and personal tolerance. Always be mindful of your nicotine intake and adjust usage based on how you feel.
Start with fewer pouches if you are new to the product.
One of the biggest advantages of snus and nicotine pouches is their discreet use. They can be used:
Since there’s no smoke and no vapour, they’re suitable for situations where traditional smoking or vaping isn’t allowed.
Using snus or nicotine pouches is simple: place it under your lip, enjoy the nicotine release, and dispose of it properly.
Whether you’re new to nicotine pouches or making the switch from traditional snus, following these steps ensures a more comfortable experience.
Always use responsibly and choose a nicotine strength that suits your needs.
Simply place a pouch under your lip.
Most users keep a pouch in for around 30 minutes. You can use it for up to an hour.
No. Nicotine pouches are designed for discreet use without spitting.
Traditional tobacco snus is banned for sale in the UK, but tobacco-free nicotine pouches are widely available for adults.