Strength Guide for Nicotine Pouches

Nicotine pouches are for oral use only.  

Place the pouch between your gum and lip, avoiding chewing or swallowing. Always follow package instructions for safe use. 

Nicotine pouches offer several advantages over traditional tobacco products:

• Discreet usage: No smoke, vapour, or odours.
• Convenience: Require no maintenance or charging.
• Variety: Available in numerous flavours. Visit our flavours page to learn more. 

Start with lower strengths to gauge tolerance and comfort.  

Limit initial usage to shorter periods, gradually increasing as you become accustomed. 

Regular users should space out pouch usage to avoid discomfort. 

Selecting the right nicotine pouch strength is important, not just for comfort but also for safety.  

Using a pouch stronger than your tolerance can result in unpleasant side effects such as headaches or nausea.  

Carefully assessing your experience and preferences helps ensure a comfortable and enjoyable experience. 

Nicotine strength in pouches is expressed as milligrams (mg), representing the nicotine content per individual pouch.  

This measurement indicates the intensity of the nicotine experience. 

Nicotine strength labels generally display strength in two ways:

• mg per pouch: Indicates the exact amount of nicotine contained in each pouch.
• mg per gram (mg/g): Indicates the nicotine content relative to the pouch's total weight. To determine how many milligrams are in each pouch, you multiply the mg/g number by the pouch's weight in grams. 

If a pouch's strength is labelled as 15 mg/g and the pouch weighs 0.7 grams, the calculation is as follows: 

15 mg/g × 0.7 g = 10.5 mg per pouch. 

Always check the packaging carefully to understand the precise nicotine content. 

At Haypp, nicotine pouch strengths are categorised clearly to guide users effectively. Please refer to the table below: 

Many nicotine pouch brands use visual indicators on their packaging and cans to simplify understanding strength levels. The following brands illustrate common visual indicators, although other brands may have different systems: 

• Zyn: Dot system; more dots indicate higher nicotine.
• Velo: Dot system ranging from one dot (lowest strength) to six dots (highest).
• White Fox: Labels products clearly as "Strong" or "Extra Strong." 

Understanding differences is crucial:

• Snus: Contains tobacco; banned from sale and marketing in the UK since 1992 under the EU Tobacco Products Directive (TPD). The UK retained this ban after Brexit, reinforced in 2016 by the Tobacco and Related Products Regulations (TRPR). Possession for personal use remains legal.
• Nicotine Pouches (Nicopods): Completely tobacco-free; legal to buy, sell, and use in the UK. 

Snus remains banned from sale but legal to possess for personal use due to EU TPD regulations (retained post-Brexit and reinforced in 2016). Nicotine pouches (nicopods) are entirely legal in the UK, containing no tobacco. 

For more information, visit our snus page.