What is VELO?

What is VELO? VELO is a Swedish brand that has become a global leader in the nicotine pouch market. Known for its innovative approach and commitment to quality, VELO is renowned for its diversity of products in various nicotine strengths and flavours. Whether you’re new to nicotine products or an experienced user, VELO provides a smokeless, tobacco-free option for nicotine users. We've crafted a guide introducing you to VELO with all the info you need on the brand.

VELO: A Brief Overview

VELO Pouches: Features & Benefits

VELO Pouches Review: Top 5 Pouches

VELO vs. Snus

Why Choose VELO?

VELO: A Brief Overview

VELO is a Swedish company that has grown into a leading global brand for high-quality nicotine products. Many VELO nicotine pouches are available to purchase, and they come with different features. This includes a wild arrangement of flavours as well as differing strengths. One thing setting VELO products apart from other nicotine pouches is their size variety - you can purchase these pouches in two sizes (slim and mini) depending on what feels better in your mouth.

Here are the standout features:

- All-white design without tobacco
- Multiple nicotine strengths
- Over 10 unique, natural flavours
- 20 pouches per can for convenience

The brand largely grew to prominence thanks to the simple ingredients in its nicotine pouches. Unlike other companies in this sector, VELO is committed to plant-based ingredients with minimal additives. Each VELO nicotine pouch will only include the following:

- Natural flavourings
- Nicotine
- Plant-Based materials
- Sweeteners
- Water

VELO Pouches: Features & Benefits

With these features, VELO makes it easy to find a pouch that matches your preferences, whether you’re seeking a refreshing flavour or a discreet pouch size.

- Sizes: Choose between Slim (discreet, standard size) and Mini (extra-small for maximum comfort).
- Flavours: A curated range including Tropical Mango, Crispy Peppermint, and Ruby Berry.
- Nicotine Strengths: Options from 4mg for beginners to 17mg for seasoned users.

VELO uses free nicotine derived from tobacco leaves but does not contain any tobacco.

VELO Pouch Sizes: Slim vs. Mini

VELO offers two pouch sizes to accommodate personal comfort:

- Slim: The standard size (12 x 38mm), designed for a snug fit under your lip.
- Mini: A smaller option (12 x 30mm) for maximum discretion and comfort.

Each size also varies in strength. Slim pouches can deliver up to 17 mg of nicotine per pouch, while Mini options max out at 8 mg, giving you flexibility based on your needs and experience.

VELO Flavours: Something for Everyone

You'll be glad to know these nicotine pouches from VELO come in plenty of flavours. The company recently rebranded in the summer of 2024 to simplify its flavour options and offer better packaging for customers.

Some of the most popular flavours include:

- VELO Freezing Peppermint
- VELO Bright Spearmint
- VELO Purple Grape
- VELO Tropical Mango
- VELO Wintry Watermelon
- VELO Crispy Peppermint

Every flavour is tailored to provide a steady and refined taste, from refreshing mints to fruity blends.

VELO Strengths Explained

VELO nicotine pouches have six nicotine strength options in total. Each product may provide different strengths for you to pick from, but they're all categorised as the following:

- Less Intense (4 mg/pouch): This offers the smallest amount of nicotine, designed for users who prefer lower-strength options.
- Medium (6 mg/pouch): A mid-strength option offering a moderate nicotine experience for users familiar with nicotine products.
- Strong (10 mg/pouch): The most common strength in the VELO range, offering a balanced nicotine experience while maintaining the full flavour profile.
- Extra Strong (11 mg/pouch): A step up from the Strong range, providing slightly higher nicotine content for users seeking more intensity. Probably best used by people who've built up a nicotine tolerance over time or are gradually making their way down the order.
- ULTRA (14 mg/pouch): Among the stronger options in the VELO lineup, designed for experienced users looking for a more robust nicotine experience.
- MAX (17 mg/pouch): The highest option out there and one we mainly suggest is good for seasoned nicotine users. This option is recommended for experienced users with an existing nicotine tolerance.

VELO nicotine pouches have six nicotine strength options in total, ranging from Less Intense (4 mg/pouch) to MAX (17 mg/pouch). Explore the full range of VELO strengths to find the perfect fit for your preferences and needs.

VELO Pouches Review: Top 5 Pouches

Keen to know which VELO nicotine pouches are the best? We reviewed the lot and here are our top five:

1. VELO Freezing Peppermint

You can pick from three different nicotine strengths in the VELO Freezing Peppermint range and the best is 14 mg/pouch. You get a very strong hit from this with the typical tingling sensation following. It's our favourite option as the flavour is just like mint! There's nothing too overbearing about it as it provides a cooling sensation. Those of you who prefer a lesser strength can opt for the 10 mg or 9 mg/pouch options. You receive the same minty flavour without as much nicotine.

2. VELO Crispy Peppermint

We're also huge fans of the VELO Crispy Peppermint for a more natural minty taste. This is the renamed version of the popular VELO Ice Cool and the small 6 mg of nicotine per pouch offers a slight tingling sensation when placed under your lip and gum. It's also available in a 10 mg/pouch variety and both options only come in the "slim" size. They're still easy to fit in your mouth and use with discretion, delivering up to 40 minutes of pure minty flavour. There's a handy waste compartment in the VELO nicotine pouch cans too, giving you an easy place to store used pouches before throwing them away.

3. VELO Bright Spearmint

Another staple mint flavour pouch to keep on hand. You can get VELO Bright Spearmint in the "mini" and "slim" variations depending on your preference. As mentioned previously, the "mini" size is a fantastic option if nicotine strength isn't your top priority. Opt for the 4 mg/pouch version for the lowest nicotine hit while the 10 mg/pouch "slim" option gives you the strongest hit from this particular range.

All of the Bright Spearmint products provide a crisp and soothing minty flavour. It's not as harsh and cooling as the peppermint choices, so it's fantastic if you want a very mellow hit. A brilliant choice if you want to pop some nicotine pouches in your mouth throughout the day and forget they're there.

4. VELO Tropical Mango

The previously named "VELO Tropic Breeze" has now become VELO Tropical Mango. We love the can these pouches come in as the new design is very bold and vibrant. Velo's new packaging is designed for easy storage and accessibility.

How much nicotine is in the Tropical Mango pouch? It depends on which one you choose - there are 10 mg and 6 mg per pouch options, and both provide a concentrated flavour sensation. It's a fruity flavour packing a real punch that lasts for around 40-45 minutes. We recommend slipping this under your lower lip as it gives a much better flavour drip for longer.

5. VELO Wintry Watermelon

There's something unique about the VELO Wintry Watermelon nicotine pouches. Previously known as Watermelon Mint, these pouches have improved their flavour and give you the perfect combination of freshness with some fruity details. We like it as an alternative to the proper minty varieties and the pure fruit flavours. It lands somewhere in between for those days when you want some fruity tastes but without too much punch.

The 10 mg of nicotine in every pouch is thought for moderate users as it falls slap-bang in the middle of the VELO strength range. As with all pouches from this brand, you get around 40 minutes of flavour when placed under your upper lip and slightly more if you opt for the lower one.

Keen to know which VELO nicotine pouches are the best? We reviewed the lot and here are our top five. Read in-depth VELO product reviews to learn more about these favourites.

VELO vs. Snus

While VELO nicotine pouches and snus share some similarities, they are distinct products. Snus is a traditional oral tobacco product that originated in Sweden, whereas VELO is a modern, tobacco-free alternative. VELO pouches contain nicotine but no tobacco, making them a popular choice for those seeking a smokeless, tobacco-free option. While snus remains legal in some countries, VELO is rapidly gaining traction as an alternative, offering a nicotine experience without the effects of tobacco.

Snus and VELO nicotine pouches both deliver nicotine, but VELO takes a tobacco-free approach that sets it apart. For a deeper dive into how VELO stacks up against similar products like Zyn, explore our detailed comparison.

Why Choose VELO?

VELO stands out as a brand that combines quality, variety, and convenience. Its nicotine pouches are:

- Tobacco-free pouches, offering an alternative to smoking, vaping and other nicotine products.
- Easy to use, with discreet packaging and a waste compartment for convenience.
- Available in a range of strengths and flavours to suit all preferences.

Whether you’re looking for a strong nicotine hit or a subtle flavour, VELO has something for everyone.

VELO’s Commitment to Quality

VELO’s dedication to innovation goes beyond products:

- Its recent rebranding (2024) introduced streamlined flavours and updated packaging for improved user experience.
- VELO follows stringent quality controls to ensure each pouch delivers a consistent flavour and nicotine release.

Discover the Full VELO Range

What is VELO? Hopefully, this blog has explained all you need to know about this excellent brand. Browse the full range of VELO nicotine pouches today to find your perfect match. With multiple sizes, flavours, and strengths available, VELO offers a contemporary and versatile nicotine option.

At Haypp, we offer competitive pricing and exclusive deals on VELO products.

Buying VELO in the UK

The cost of a can of VELO nicotine pouches varies depending on which product you're buying. Mainly, the difference in VELO pouch sizes plays a role here - VELO mini pouches will always be cheaper than VELO slim pouches because of their size.

We should also remind you that each pack contains 20 nicotine pouches. So, the 20-pack will provide you with 400 in total. If you used two pouches a day, this would be enough to last two-thirds of the year!

All Velo Nicotine Pouches

Beth Furness Published 2021-04-01

Last Update 2024-12-20